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ALPINE AWARENESS



Title

ALPINE AWARENESS – Transalpine Awareness Raising for Sustainable Mobility

Priority,Measure

2.1

Lead Partner

Provincia di Belluno

Lead Partner Country

Italy

Project Website

http://www.alpineawareness.net

Duration

10/2003 - 06/2007

Date of Approval

13-11-2003

Approx. Total Budget in €

1.998.660 €

ERDF in €

999.330 €

Project Summary

The "Alpine Awareness" project partners follow a common main strategy of contributing to sustainability in transport in the Alpine Region, thus promoting a new, sustainable way of life in the Alps. Alpine Awareness deals with the provision and dissemination of information about sustainable development in the transport and mobility sector, which are important instruments for the creation resp. strengthening of awareness for problems related to the impacts of transport on environment and health. Measures in the field of eco-mobility can only be successful, if they are carried by a strong awareness for the meaning of „Sustainable Mobility“ for stakeholders, transport enterprises and the population, but also for visitors in the Alpine Region. The partners will create a number of common products, taking user-specific approaches and profiting from the advantages of transnational synergies. The common products will have regional mutations, which can be flexibly applied in the regions.

Project Objectives

Transport, particularly motorized traffic, has a substantial impact on environment (air quality, noise, water etc.) and health in the Alpine region. Awareness for the causes and effects of these impacts is often low in both the local population and visitors to the Alpine Region, thus leading to unsustainable mobility patterns.
The project aims at contributing to sustainable development by reducing traffic-related emissions, thus implementing the strategies of EU and national policies, by taking a target group-specific approach:
- Young people (adolescents, pupils and kindergartners) will be involved as an authentic target group for putting measures of transport policy into effect. An early involvement of young people and their life-styles will effect an intense, long-lasting awareness of and sensitization towards sustainable multimodal mobility. Thus, young people will be made aware of multimodal mobility options other than the mere use of a car. By using a peer-group approach they become directly concerned and motivated to find solutions for their needs.
- Being directly involved in the design and organization of public transport offers and services, employees and operators in transport and tourism are another important target group for awareness-raising measures.
- Specific measures for a sensibilization for sustainable mobility via PR and marketing campaigns and products will target the general population and have a special focus on families, employees and students.

Project Achievements

Project Result Files

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EU Project Partners

Bundesministerium für Land- und Forstwirtschaft, Umwelt und Wasserwirtschaft Abteilung V/5,Verkehr, Mobilität, Siedlungswesen und Lärm (Austria)
Bundesministerium für Verkehr, Innovation und Technologie (Austria)
Bundesministerium für Wirtschaft und Arbeit, Abteilung Tourismus-Förderungen (Austria)
DOLOMITI BUS S.P.A. (Italy)
Gemeinde Bad Hofgastein (Austria)
Gemeinde Werfenweng (Austria)
Ökoinstitut e. V. Freiburg (Germany)
Ökoinstitut Südtirol / Alto Adige (Italy)
Regione Autonoma FVG Direzione Regionale del Commercio, del Turismo e del Terziario (Italy)
Regione Autonoma Valle d'Aosta - Assessorato Turismo, Sport, Commercio, Trasporti e Affari Europei (Italy)
Rhônalpénergie-Environnement (France)
Technische Universität München (Germany)

Non-EU Project Partners

Contact Person

Reolon, Sergio


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