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Strengthening the Competitiveness of the Alps as a Sustainable Health and Wellness Competence Destination



Lead Partner

Autonome Provinz Bozen

Lead Partner Country


Project Website


09/2004 - 02/2008

Date of Approval


Approx. Total Budget in €

971.650 €

ERDF in €

485.825 €

Project Summary

The supply of health services to an ageing European population will be a more and more important need. The Alpine Space has a long tradition in the field of health service based tourism. By the enlargement of the European Union especially in the field of health services based tourism the competition will change dramatically. As many destinations depend on a prosperous health services based tourism the projects focus lays in the field of strengthening the competitiveness by: - defining, developing and managing a alpine quality standard of health and wellness services; - strengthening the regional and transnational cooperation of players; - developing and adapting offers to the market trends; - making use of the typical alpine resources in a sustainable way; - informing and consulting the publicity about the competences and services; - introducing a job fair and standardized education and training in the field of health services.

Project Objectives

The development and networking of typical products and offers from the region should increase the competitiveness. In addition, a meta analysis of existing studies and new research activities are targeted to scientifically prove the effectiveness of alpine health and wellness tourism for better healthiness. Customer needs will be identified and the results will be available on the internet for both the general public and target groups.

Project Achievements

Project Result Files


EU Project Partners

Bayern Tourismus Marketing, BayTM (Germany)
Fachhochschule München, Fachbereich Tourismus, FhM-FBTour (Germany)
Freie Universität Bozen, Fakultät für Wirtschaftswissenschaften (Italy)
International Center for Research and Education in Tourism (Austria)
Municipality of Arta Terme (Italy)
Verein Alpine Wellness Österreich (Austria)

Non-EU Project Partners

Contact Person

Theiner, Richard

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Community Initiative Programme funded by the European Regional Development Fund