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Alpine Space Programme
 
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RegioMarket



Title

Optimizing Regional Marketing and networking for development of a corporate marketing and branding strategy for the entire Alpine Space

Priority,Measure

1.2

Lead Partner

Landesanstalt für Umwelt, Messungen und Naturschutz Baden-Württemberg

Lead Partner Country

Germany

Project Website

http://www.regiomarket.org/

Duration

03/2006 - 03/2008

Date of Approval

22-02-2006

Approx. Total Budget in €

2.596.998 €

ERDF in €

1.322.841 €

Project Summary

Project Objectives

The Alpine Space (AS) is well-known for its high diversity of products, services and attractive landscapes. But so far the AS is not perceived as one entity, as there is no economic common identity of the AS and no corporate marketing strategy for its core economies. The existing potential of the AS has not been promoted efficiently enough due to the lack of communication and cooperation on both political and economical levels and to the lack of a corporate branding and marketing strategy. Because of these problems the project RegioMarket aims at developing and implementing a corporate sustainable branding and marketing strategy for the AS based on the available experience within this area. All partners will implement their activities within defined pilot areas.

Project Achievements

The project RegioMarket aims to develop and implement a corporate sustainable branding and marketing strategy for the Alpine Space focused on three core economic sectors: agricultural food products, services (tourism and gastronomy) and renewable energies. The strategy will contribute to the promotion of top-quality products and services inside and outside the Alpine Space and to the establishment of a Unique Selling Proposition which will increase the competitiveness and promotion of SMEs and new business investments within the Alpine Space. Environmental protection and sustainable management of the Alpine Space are an essential part of the strategy. New networks and a permanent Knowledge Management System will be implemented to support the possibility of exchanging knowledge. RegioMarket will provide a clear guidance to public authorities / policy makers and other economists working in marketing and branding.

Project Result Files

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EU Project Partners

Albstadt-Sigmaringen University (Germany)
Amt der Kärntner Landesregierung (Austria)
Center for sustainable rural development Kranj (Slovenia)
Centro Sviluppo SPA (Italy)
Dipartimento Affari Regionali - Presidenza del Consiglio dei Ministri (Italy)
Ente Parco Naturale delle Prealpi Giulie (Italy)
Isara-Lyon - Equipe Marketing et Stratégies des Entreprises (France)
Local Development Centre Litija (Slovenia)
Provincia di Belluno (Italy)
Regione Friuli Venezia Giulia, Service for mountains (Italy)
Regione Veneto (Italy)
Salzburger Institut für Raumordnung und Wohnen, Gemeindeentwicklung (Austria)
Unser Land GmbH (Germany)
Weizer Energie-Innovations-Zentrum (Austria)

Non-EU Project Partners

Hochschule Liechtenstein - Institute for Entrepreneurship (Liechtenstein)
Landwirtschaftliches Bildungs- und Beratungszentrum Graubünden (Switzerland)

Contact Person

Anstätt, Kerstin


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© 2001-2006 INTERREG IIIB Alpine Space Programme
Community Initiative Programme funded by the European Regional Development Fund