EU Community Initiative
Alpine Space Programme
 
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VIADVENTURE



Title

Via Alpina Development Venture

Priority,Measure

1.1

Lead Partner

Association Grande Traversée des Alpes

Lead Partner Country

France

Project Website

http://www.via-alpina.org

Duration

01/2005 - 03/2008

Date of Approval

20-10-2004

Approx. Total Budget in €

2.521.339 €

ERDF in €

1.167.080 €

Project Summary

VIADVENTURE is based on the results of the VIA ALPINA project, developed within Interreg IIIB Alpine Space from 2001 to 2004. This project has established the Via Alpina "product", a network of hiking trails throughout the Alps, complete with basic information documents, an on-line database and specific marking and information panels along the trails. Also, it produced an international Quality Guide dealing with all aspects of the tourism chain. The challenge is now to put the Via Alpina product into use in order to obtain concrete benefits in the Alpine regions. Due to the exceptional dimension of Via Alpina, an important territorial animation initiative is necessary in order to inform and involve public and private stakeholders. We will focus on working with many local partners to develop marketing and promotion and especially to create special offers basing on the local resources. Special attention will be given to the young public and to the integration of environmental education.

Project Objectives

Coordinated information and publicity strategies, environmental education tools, development and marketing of specific tourism offers, training of local service providers, extension of the partnership network, impact evaluation, establishment of a permanent collaboration structure.

Project Achievements

Project Result Files

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EU Project Partners

Deutscher Alpenverein (Germany)
Österreichischer Alpenverein (Austria)
Proplus d.o.o (Slovenia)
Provincia Autonoma di Bolzano (Italy)
Provincia Autonoma di Trento (Italy)
Provincia di Belluno (Italy)
Provincia di Imperia (Italy)
Regione Autonoma Friuli Venezia Giulia (Italy)
Regione Autonoma Valle d’Aosta (Austria)
Regione Lombardia (Italy)
Regione Piemonte (Italy)

Non-EU Project Partners

Amt für Wald, Natur und Landschaft (Liechtenstein)
Schweizer Wanderwege (Switzerland)

Contact Person

Gillet, Francois


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© 2001-2006 INTERREG IIIB Alpine Space Programme
Community Initiative Programme funded by the European Regional Development Fund