Communication
BE-READI ALPS will use multiple approaches to involve its target groups and stakeholders, which are mainly aimed at their direct participation during multiple events and initiatives and – most importantly – at their involvement during critical phases of the project’s implementation.
General communication tasks (media work, international events, open innovation initiatives, visual and digital tools) are part of Work Package Communication (WP C). In order to create a wide network that can profit from the Alpine Space innovative ecosystem, the project will benefit from the support of journalists and media to corroborate its intensive awareness marketing campaign.
The purpose is to get companies involved in the BE-READI ALPS community, receiving targeted information, diagnostic services, mentorship, being connected with investors and technical partners (or clients in the case of start-ups) located in the Alpine Space.
This powerful activity will be condensed also in the publication “Relaunch mature business in the Alpine Space: the BE-READI ALPS way” to demonstrate that even mature and traditional SMEs could be re-launched if properly supported.
The project offers different international events, open to the public and all interested parties: 12 BE-READI Breakfasts, 11 Ideas Factory, 3 Digithon and one BE-READI Investors Day.
To conclude, external communication will be established through different approaches that aim at making the project known and identifiable both to the general public and to the more specific groups of stakeholders addressed. These are:
- Alpine SMEs and mature companies,
- local, regional and national public authorities,
- digital providers and
- business support organization
Communication Strategy
Logos & Project image
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BE-READI ALPS logo (.png)
0.02 mb
D.C.1.2
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BE-READI ALPS logo (.zip - all versions)
7.78 mb
D.C.1.2
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BE-READI ALPS poster (.zip - A3)
0.22 mb
D.C.1.2
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BE-READI ALPS poster (.zip - all versions)
1.18 mb
D.C.1.2
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BE-READI ALPS roll-up (.png - 100x225 cm)
0.45 mb
D.C.1.2
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BE-READI ALPS headed paper (.docx)
0.24 mb
D.C.1.2
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BE-READI ALPS presentation template (.pptx)
D.C.1.2
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Project Banner (.png)
0.81 mb
Main thematic image
Press Material
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BE-READI ALPS - Project description for the media (.pdf)
0.2 mb
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BE-READI ALPS - Powerpoint presentation about the project (.pdf)
2.08 mb
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BE-READI Beneficiary Identity Card (.jpg)
0.18 mb
Infographic_1
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BE-READI Process with Companies (.pdf)
0.44 mb
Infographic_2 (dated)
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BE-READI Stakeholders & Target Groups
0.19 mb
Infographic_3
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Media Info Kit
0.32 mb
Media Info Kit
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BE-READI ALPS Leaflet ENGLISH
0.99 mb
Project Leaflet ENGLISH
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BE-READI ALPS Leaflet FRENCH
1 mb
Project Leaflet FRENCH
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BE-READI ALPS Leaflet ITALIAN
0.99 mb
Project Leaflet ITALIAN
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BE-READI ALPS Leaflet SLOVENIAN
0.99 mb
Project Leaflet SLOVENIAN
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BE-READI ALPS Leaflet GERMAN
1 mb
Project Leaflet GERMAN
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BE-READI ALPS Journey step-by-step (Process with Companies 2)
0.12 mb
Infographic_4
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BE-READI ALPS Journey step-by-step DinA4
0.19 mb
Infographic_4 DinA4
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BE-READI ALPS Journey step-by-step DinA4 FRENCH
1.38 mb
Infographic_4 DinA4 FRENCH
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BE-READI ALPS Journey step-by-step DinA4 ITALIAN
0.19 mb
Infographic_4 DinA4 ITALIAN
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BE-READI ALPS Journey step-by-step DinA4 SLOVENIAN
0.2 mb
Infographic_4 DinA4 SLOVENIAN
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BE-READI ALPS Journey step-by-step DinA4 GERMAN
0.21 mb
Infographic_4 DinA4 GERMAN
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BE-READI ALPS Services
0.22 mb
Infographic_5
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BE-READI ALPS Services DinA4
0.24 mb
Infographic_5 DinA4
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BE-READI ALPS Services DinA4 FRENCH
1.44 mb
Infographic_5 DinA4 FRENCH
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BE-READI ALPS Services DinA4 ITALIAN
0.21 mb
Infographic_5 DinA4 ITALIAN
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BE-READI ALPS Services DinA4 SLOVENIAN
0.21 mb
Infographic_5 DinA4 SLOVENIAN
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BE-READI ALPS Services DinA4 GERMAN
0.24 mb
Infographic_5 DinA4 GERMAN
Press releases (D.C.2.3)
- #1 Project Launch (30/10/2019): Una seconda vita per le imprese nel segno dell’innovazione (Italian)
- #2 Project Launch (04/03/2020): Handelskammer Bozen: Neue Initiative BE-READI ALPS (German)
- #3 Project Launch (17/04/2020): BE-READI ALPS: facilitare l’innovazione, l’internazionalizzazione e la digitalizzazione delle PMI nelle regioni alpine (Italian)
- #4 Project Launch (23/04/2020): BE-READI: Innovative spirit for your company! (German)
- #5 Training webinars for companies (11/05/2020): Online i webinar di Unioncamere-Eurosportello (Italian)
- #6 Training webinars for companies (11/05/2020) published on Venetonews.it
- #7 IDEAS FACTORY STYRIA (October 2020): Be Readi - Start 2nd Life Project Now (German)
- #8 DigithON Turn ON Digital Transformation (02/12/2020): Virtual networking event within the BE-READI ALPS project (German)
- #9 DigithON Turn ON Digital Transformation (11/12/2020): Press release to announce results of DigithON Turn ON Digital Innovation (German)
- #10 Training webinars for companies (16/12/2020): Live Training: How can you also work interactively and successfully online? (German)
- #11 DigithON Travel Industry (11/02/2021): Innovation et digitalisation dans l'industrie du tourisme (French)
- #12 DigithON Travel Industry (15/02/2021): DigithON Travel Industry: l’evento per l’innovazione nel turismo (Italian)
- #13 DigithON Travel Industry (21/02/2021): aws invites SMEs from tourism to digithON as part of an EU project (German)
- #14 DigithON Green Mountain (25/02/2021): DigithON Green Mountain - Use digital solutions to make your business more sustainable, more agile and stronger. For sustainable business in the Alpine region (German)
- #15-18 Joint Ideas Factory (May 2021): Announcement on printed press from South Tyrol - 13.05.2021 ALTO ADIGE BOLZANO | 14.05.2021 CORRIERE DELL'ALTO ADIGE | 13.05.2021 DOLOMITEN | 14.05.2021 Südtiroler Wirtschaftszeitung
Press articles
- Tourismuspresse (24/02/2021) | Online-Workshop Austria Wirtschaftsservice (aws) für KMUs aus dem Tourismus im Rahmen des EU-Projekts „Be-Readi Alps“ (Online workshop Austria Wirtschaftsservice (aws) for SMEs from the tourism sector as part of the EU project "Be-Readi Alps")
- Digital Innovation Hub West (28/07/2020) | Geballtes Know-how einfach per Mausklick mit der neuen Online-Seminarreihe 3×3 Tirol ( Concentrated know-how simply by mouse click with the new online seminar series 3×3 Tirol)
- FactumEVENT (07/10/2020) | Projekt BE READI ALPS in primeri dobrih praks MSP na področju digitalizacije (BE READI ALPS project and examples of good practices of SMEs in the field of digitalization)
- Eurosportello Veneto (10/11/2020) | We.trade l'innovativa piattaforma digitale per semplificare il trading globale (Announce of webinar " We.trade the innovative digital platform to simplify global trading")
- Unioncamere Veneto (01/11/2020) | We.trade l'innovativa piattaforma digitale per semplificare il trading globale (Announce of webinar " We.trade the innovative digital platform to simplify global trading")
- Cluster Mechatronik & Automation (08/12/2020) | DigithON: Turn ON Digital Transformation, Digitale B2B Netzwerkveranstaltung am 10. Dezember (DigithON: Turn ON Digital Transformation, Digital B2B networking event on December 10)
- Unioncamere Veneto (11/12/2020) | DigithON Turn ON Digital Transformation
- Assocamerestero (2019) | Presentation of BE-READI ALPS Project
- Contournement (June 2020) | Power your digital transition with no-code tools
- French Tech Aix-Marseille - Région Sud (May 2020) | How to build memorable customer experience through human empathy and experimentation?
- Vaucluse Hebdo (10/06/2021) | French Tech Grande Provence, un tremplin pour les startups (French Tech Grande Provence, a springboard for start-ups)
Newsletters
These are information on the project activities announced in external project's newsletters. Project partners have sent information, press releases and invitations to external sources that have relaunched them through their newsletters.
- #1 | Mosaico Europa (24/04/2020): EsperienzEUROPA, Le best practices italiane. BE-READI ALPS: facilitare l’innovazione, l’internazionalizzazione e la digitalizzazione delle PMI nelle regioni alpine
- #2 | Eurosportello Veneto (30/11/2020): Announcement of DigithON Turn ON Digital Transformation
- #3 | Newsletter des Steinbeis-Europa-Zentrums und der Steinbeis 2i GmbH (Dec. 2020): Announcement of DigithON Turn ON Digital Transformation
- #4 | Eurosportello Veneto (15/12/2020): Report on DigithON Turn ON Digital Transformation
- #5 | Eurosportello Veneto (31/01/2021): Announcement of DigithON Travel Industry
- #6 | Eurosportello Veneto (15/02/2021): Report on DigithON Travel Industry
Press Interviews
- Ales Pulko (RCCSB Maribor) presents BE-READI ALPS at RTV4
- The “Be-Readi Alps” project as an incentive for operating companies (09/06/2020, RCCSB Maribor)
Monica's BE-READI Journey Videos
Public Events
BE-READI BREAKFAST (D.C.4.1)
- Venezia Mestre, Italy (04.02.2020)
- Milano, Italy (18.02.2020)
- Bolzano/Bozen, Italy (23.01.2020)
- Munich, Germany (19.02.2020)
- Stuttgart, Germany (20.01.2020)
- Marseille, France (10.09.2020)
- Avignon, France (05.03.2020)
- Graz, Austria (20.01.2020)
- Vienna, Austria (22.01.2020)
- Innsbruck, Austria
- Maribor, Slovenia (09.06.2020)
IDEAS FACTORIES
- Ideas Factory organised by risingSUD (10.09.2020)
- Ideas Factory organised by bwcon (01.10.2020)
- Ideas Factory organised by Maribor (14.10.2020)
- Ideas Factory organised jointly by IRS and aws (22.10.2020)
- Ideas Factory organised by UCL (29.10.2020)
- Ideas Factory organised by FTGP (27.11.2020)
- Ideas Factory organised by FTGP (12. & 13.11.2021)
- Ideas Factory organised by VI, UCV, ITALCAM, SAT & CCIAA Bolzano (19.05.2021)
OTHER EVENTS
Video Interviews (D.C.3.1)
Short interviews filmed to collect entrepreneurs', experts' and providers' insights valuable to be shared in the BE-READI ALPS
community.
- #1 | Roberta Lazzari (UCV) meets Prof. Eleonora De Maria (University of Padova)
- #2 | Roberta Lazzari (UCV) meets Giovanna Tosetto (Sustainable Destination Developer)
- #3 | Roberta Lazzari (UCV) meets Riccardo Longato (CEO Longato Riccardo Srls)
- #4 | The French Tech Grande Provence's team introduces itself as BE-READI Point for French companies
- #5 | Meet the company: Factum Events (Maribor, Slovenia)
- #6 | Standortagentur Tirol meets Rafael Michalczuk (Founder & Ownder of InnoPotentials, Hall in Tirol, Austria)
- #6 short | Standortagentur Tirol meets Rafael Michalczuk (Founder & Ownder of InnoPotentials, Hall in Tirol, Austria)
- #7 ENGLISH | Chamber of Commerce Bolzano meets Dr. Manfred Trienbacher (Founder & Owner of Trienbacher Consulting, Eppan-Appiano, Italy)
- #7 GERMAN | Chamber of Commerce Bolzano meets Dr. Manfred Trienbacher (Founder & Owner of Trienbacher Consulting, Eppan-Appiano, Italy)
- #8 ENGLISH | risingSUD meets Jacques Meler (Vice President of Provence Angels & Co-President of France Angels, Marseille, France)
- #8 ENGLISH with FRENCH subtitles | risingSUD meets Jacques Meler (Vice President of Provence Angels & Co-President of France Angels, Marseille, France)
- #9 | risingSUD meets Sébastien Demech (Co-Founder of TELAQUA, Marseille, France)
- #10 ENGLISH | Chamber of Commerce Bolzano meets Martha Gärber (Head of the department European Affairs at the autonomous Province of Bolzano, South Tyrol)
- #10 GERMAN | Chamber of Commerce Bolzano meets Martha Gärber (Head of European Affairs at the autonomous Province of Bolzano, South Tyrol)
- #11 | Unioncamere Lombardia meets Marco Crimi (Scientific Officer at Kaleidos, Italy)
- #12 | Claudia Krobat (IRS) meets Dr. Leopold Strobl (Head of the department of economic services of WKO, Austria)
- #13 | Martina Agosti (Senior Project Manager at ITALCAM, Germany) talks about their work as BE-READI Point
- #14 | Giorgia Pati (President of Associazionee match, Switzerland) talks about how SMEs can start their second life project with their BE-READI Point
- #15 | Isabella Pignagnoli-Hoffmann (Senior Project Manager at ITALCAM, Germany) on companies going international
- #16 | Isabella Pignagnoli-Hoffmann (Senior Project Manager at ITALCAM, Germany): strategies for working on international markets
- #17 | Isabella Pignagnoli-Hoffmann (Senior Project Manager at ITALCAM, Germany): international success stories
- #18 ENGLISH | Birgit Mayer (mayermayer Strategie.Schmiede., Austria) shares expert knowledge for second life projects
- #18 GERMAN | Birgit Mayer (mayermayer Strategie.Schmiede., Austria) vermittelt Fachwissen für das zweite Leben von Unternehmen
- #19 GERMAN with ENGLISH subtitles | Standortagentur Tirol connects you with the right partners in the Alpine Space
- #19 GERMAN with GERMAN subtitles | Die Standortagentur Tirol verbindet Sie mit den richtigen Partnern im Alpenraum
- #20 ENGLISH | Michaël Denis (Innovation, Project and Partnership Consultant at SWAX) shares his expert knowledge in second life projects
- #20 FRENCH | Michaël Denis (Consultant partenariat Enterprises & Territoires chez SWAX) partage son expertise destinée aux PME